Caron Beesley

Online marketing is constantly evolving, and it can be hard for B2B marketers to keep up. But this is no time for laggards. With more people working from home, boosting your online presence is critical. Just look at webinars, 39% more people attended online events in 2020 than in prior years. And the B2B business outlook for 2021 and 2022 suggests that marketers will continue to accelerate digital growth with search, virtual events, podcasts, and LinkedIn replacing traditional marketing tacti...

Naturally, this has led to increased scrutiny from senior executives and board members resulting in an increased focus on IT governance, particularly as it pertains to how IT teams are handling cybersecurity. Executives want to be sure that the actions they’re taking are in alignment with business objectives – in this case, keeping the organization’s data assets protected and employing the right cybersecurity tools and practices. Because of this heightened oversight, CISOs must find ways to e...

Naturally, this has led to increased scrutiny from senior executives and board members resulting in an increased focus on IT governance, particularly as it pertains to how IT teams are handling cybersecurity. Executives want to be sure that the actions they’re taking are in alignment with business objectives – in this case, keeping the organization’s data assets protected and employing the right cybersecurity tools and practices. Because of this heightened oversight, CISOs must find ways to e...

For years, the United States’ infrastructure has failed to earn a grade of higher than C-. However, there is good news to report. With a potentially trillion-dollar infrastructure bill on the table, cities across America stand to be empowered to make significant modernization improvements that will raise the national infrastructure grade.
The drafted American Jobs Plan includes major spending in public transit infrastructure, roadways and safety, electric vehicles, passenger rail, and digital...

It’s widely known that 40 percent of new product launches fail. This data point has held true since the 1970s. But that was before the ascent of Amazon.com. Today, the online retail giant’s marketplace lists close to 350 million products. Competition is fierce and many brands can expect to fail.
However, Amazon does offer new sellers a decisive advantage. It’s called the “honeymoon” period — an unadvertised time frame that opens the door for new products to rank highly off the bat and, more i...

Cybersecurity threats now command the attention of the boardroom. And rightly so. Cyber risk oversight is a critical governance responsibility of board members. But as they wrestle with how best to improve their firm’s security posture, they ignore their own growing risk exposure.
Although they may not know it, board members are an often overlooked gap in corporate cybersecurity and are lucrative targets for bad actors seeking access to confidential and proprietary company information. When p...

Furthermore, when an incident happens, security teams aren’t always ready. The average time to identify and contain a breach in 2020 was 280 days.
Don’t fall in line with one of these statistics. Here are four things you can do to evaluate and improve your organization’s cybersecurity readiness:
1. Continuously assess your cybersecurity readiness
A tried and tested way to evaluate cybersecurity readiness is through regular audits and assessments. But these can be costly and time-consuming – e...

What is cybersecurity compliance in your sector?
1. Healthcare
The Health Insurance Portability and Accountability Act (HIPAA) is perhaps the most well-known cybersecurity regulation because it impacts all of us. HIPAA requires healthcare organizations, insurers, and third-party service providers to implement controls for securing and protecting patient data and conduct risk assessments to identify and mitigate emerging risks. Although HIPAA has been in place since 1996, the sector still stru...

After all, cyber-crime is a big-ticket item. The average cost of a data breach in the U.S. has soared to nearly $8.6 million. At the heart of this cybercrime pandemic is ransomware. Since 2018, cyber insurance carriers report that incident-related claims increased by an astonishing 486%, the majority being ransomware-related. These trends are predicted to continue through 2021.
That’s the big picture. But every business is unique and senior executives and board members need to quantify risk a...

Human capital is one of the government’s most important assets, and there’s never been a greater need for talented and engaged individuals -- in leadership positions, technology roles and on the front line.

Yet rigid hiring processes, lengthy time to hire and competition from the private sector limit the government’s ability to respond to today’s pressing issues. Agencies also wrestle with the changing nature of work, which was accelerated by the pandemic and a remote workforce. The Governmen...

Cyberattacks on state and local governments are on the rise. In 2020, more than 100 government agencies, including municipalities, were targeted with ransomware – an increasingly popular attack vector.
These incidents are costly and disruptive. One report found that the average downtime associated with such attacks is 9.6 days.The same study also suggests that government officials’ understanding of how to mitigate cyber risk is low.
To help close this knowledge gap, we’ve outlined five elemen...